Enviro Clear

Enviro Clear came to us looking for a new website design, but after conducting a brand review, we decided to start the process with a light refresh to sharpen up the branding before commencing on the new site design. This project was proof that sometimes a complete overhaul isn’t needed and a few small tweaks is all that’s required to give the brand a whole new lease of life.

Firstly, we made a few small tweaks to the colour palette – Shifting away from the vibrant hues to some slightly richer tones and combining these with some lighter and darker base swatches, to give the brand a strong but wider palette to work with.

Next, we chose a cleaner, sans-serif font to give the brand a more slick, professional look that complements the direction of the business. We also removed the purple to green gradient bar to get rid of the muddy tones, sharpened up the icon and adjusted the overall lockup to get to our new Enviro Clear logo.

After finalising the new branding and guidelines, we moved onto the new website design. This was a complete overhaul, with content remaining consistent but the rest of the design changing completely. First we looked at the overall site structure and amended the site plan for improved user experience, adding in a mega menu for ease of navigation. We then looked at each page individually, designing the structure around the content and also added in a full new section for sectors.

In addition to the website, we also worked on business cards, email footers and social headers to align the new branding. I was really happy with the outcome of this project and was very pleased to hear that Sam was too, as can be seen in his glowing review below!

“We recently had our entire brand overhauled — new logo, website, brand guidelines — the lot. The whole process from start to finish was spot on. Kelly at Kreative really took the time to understand our business and delivered something that looks and feels like “us,” but way more polished and professional. The attention to detail and creativity has honestly taken our brand to the next level. Couldn’t be happier with the outcome — highly recommend!”

Sam Williams – Enviro Clear