Chelmsford Private GPs

Chelmsford Private GPs came to us looking for social media design and management and email marketing. But after conducting a brand review, we decided to start the process with a brand refresh to sharpen the website and visuals before we got stuck into the main ongoing work.

Chelmsford Private GPs were keen that they wanted to keep some element of their original logo, but to modernise it both in terms of font and colour, as well as increasing the size of ‘Private GPs’ to make sure that part was more legible in the new logo.

Firstly, we redrew the stethoscope emblem to make it part of the C rather than a separate element – This helped to tighten the whole logo up. We then chose a new font and adjusted the weighting/spacing/alignment to make sure everything was balanced and legible. Finally, we looked at a full new colour palette for Chelmsford Private GPs – We kept a link to the original with a navy base tone but moved away from the gold which was aging them a little and introduced some turquoise and coral pops to give a new lease of life to the brand.

All of these tweaks, although small in their individual parts, came together to lift the brand and bring it more in alignment with the practice and founders themselves – Modern, approachable and caring.

Once we’d finalised the brand guidelines, we moved onto the website design. We weren’t having a full rebuild, more of a reskin of the existing site with a few structural/layout changes to bring it in alignment with the brand.

One of the main changes we wanted to bring into place was to bring the lovely ladies that run Chelmsford Private GPs to front and centre. They built the practice from the ground up, based on a deep care for patients. They give the time and space to truly get to know and understand people in a comfortable setting. This allows them to provide tailored, individual support for each person, with ongoing continuity of care. They’re a huge part of what makes the practice so personal and unique, so we all agreed it was important to put a face to the name straight away!

Once the branding and website was finalised, we began work on the original brief – Ongoing social media design and management and email marketing. Each month I continue to work alongside Chelmsford Private GPs to help them design and schedule relevant content for both their socials and email channels. In addition to this I help them with some ad-hoc projects including leaflets, brochures and digital ads for specific campaigns.

Alev, Fiona and Nush are a joy to work with each month and I really believe in everything that they stand for as a practice. This is a project that I feel particularly proud of and I’m excited to finally share it (even if I am about 9 months late!)

“Kelly has been a joy to work with! Produces great quality quickly and efficiently.”

Alev Onen – Chelmsford Private GPs