Avarin Advisory

Avarin Advisory is a digital sustainability and accessibility consultancy helping organisations build more inclusive, responsible digital experiences. As a new business entering the market, they needed a brand identity that reflected their expertise while communicating clarity, trust, and forward-thinking.

Working closely with the founder, I developed a clean, distinctive visual identity centred around a single, versatile mark that encapsulates Avarin’s core values. The identity was designed to feel confident, modern, and accessible across both digital and print applications.

Alongside the brand identity, I provided website design consultancy, supporting the visual direction while the Avarin team handled the site’s development. The result is a cohesive brand that positions Avarin as a credible leader in digital sustainability and accessibility from day one.

“I couldn’t be happier with the branding Kelly created for Avarin Advisory.

From the start, she took the time to understand what I was trying to achieve rather than jumping straight in. The whole process felt collaborative, and she challenged my thinking in all the right ways to make sure the final brand actually reflected the business I wanted to build.

The end result is something I’m genuinely proud of. It’s professional, distinctive and gives the business a level of credibility that I couldn’t have achieved on my own.

Kelly was brilliant to work with throughout. She’s responsive, easy to talk to, and clearly knows her craft. I’d have no hesitation recommending Kreative Freedom, or calling on Kelly’s skills again in the future.”

James Carr – Avarin Advisory