Lovelands

Lovelands are a family-business of beekeepers based on a farm in Suffolk. A true passion project, beekeeping started off as a hobby, but before long they started selling honey to friends and family, then local markets, gradually expanding their business across the region.

As the business has grown, so has their offering, and Lovelands now sell their honey in a variety of sizes, along with beeswax candles and raw honeycomb. They also offer bee experiences where you can go and learn to be a beekeeper for the day! They have plenty more offerings up their sleeve that will be coming soon…

Lovelands approached us to complete a full brand development from the ground up. We produced three logo concepts for them that we gradually refined down to the logo that you see here. I love this concept as it represents both the brand name and the product, with hearts as the bee wings. The linear style brings sophistication to the logo mark as well as lending itself to animation if required at a later date. The logo has been complemented with a beautiful script font and natural colour palette which we packaged in full brand guidelines for the client.

Once we had completed the brand development, we set about applying the new branding to business cards, leaflets, stickers and packaging for the honey and candles. Next up will be a website so stay tuned for further updates!

“I can highly recommend Kreative Freedom and Kelly Thake. As a small business her professionalism and expertise has been absolutely key to us establishing a strong brand and stand out identity. Kelly was able to take us through each stage of our branding and her ideas and enthusiasm were amazing. Our next move will be to create a Website and we will be instructing Kelly without any doubt.”

Laura Middleditch – Lovelands